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BPO: The Strongest Industry will Survive…


The BPO industry in the Philippines remains unshakable in spite of the global economic crisis that has slowed down most of the country’s major industries. This is all because of lower cost and reliable information and communication technology services that Philippines have to offer. And is definitely taking the whole country by storm, with the majority of new college graduates focused in getting a job at a call center.

Indeed, the Philippines will remain one of the top dogs, in this fast growing industry thanks to its steady supply of competent and educated workers, improving Telecom infrastructures and government incentives.

It is also the third top performing country holding on to this offshore business in the Asia Pacific and accounts for 6.7 percent of the estimated 326-billion-dollar global information and communication technology outsourcing market. That’s big!

But the question lies to, are Filipinos only fit to outsourcing, permanently? Whatever happened to the graduates of the medical fields, bachelor of sciences and other so called common degrees that can get you a descent job. Have they all gone astray to just learn to speak descent American English. What’s the point in providing and teaching other subjects and other courses that are not being utilized to employ on to the relevant study. Even some teachers are hopping on to this call center industry. College Deans are being ‘pirated’ to some companies, to help train and coach. The only individuals not being tempted to this industry are pastors, priests and other gospel speakers.

There are expectations that the BPO industry will create around 100,000 new jobs in the Philippines this year, and continue to lure in these fresh graduates to this global outsourcing market.

Though not everyone is qualified and fit to these types of work, BPO companies have been reeling from low recruitment yield, high attrition, poaching and a shrinking talent pool for lack of qualified applicants. Moving forward, unless these issues can be dealt with without delay, it will be very tricky for the Philippine call center industry to attain 10 percent of the global outsourcing market by 2010, which is its goal.

We are happy to say, however, the Live2sell doesn’t have major attrition issues. We put this down to our relationships internally, great training and high staff incentives, as well as promotion opportunities.

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