5 Simple Tips to Make Business to Business Cold Calling Easier

Whatever they may tell you about business to business cold calling, it still remains the most effective and personal way of making contact and generating sales leads.

Below are Live2Care’s five simple, yet highly effective telemarketing techniques, to make your b2b cold calling campaigns a bit easier and fun.

Know Your Prospects
Successful cold calling campaigns requires a lot of legwork gathering useful information about your prospects before making the first call. Try to find out whatever quality info you can find about a potential client such as his career history, hobbies, professional affiliations, any awards he may have won, et cetera.

Have a Cold Calling Script Ready
When you have sufficient information about a prospect, you can start to craft a personalized cold calling script, outlining what your company has to offer. Make your call guide as interesting and compelling as possible, and the pitches short and sweet.

Timing Matters
It matters a lot. You’ve to know when is the right time to contact your prospects. You need also to use a timer and determine how much time you need to make a good cold call. Typically, the ideal time is 2 to 3 minutes to set an appointment with a prospect.

Get Past the Gatekeeper
Sweet-talk the gatekeeper, call her by first name, and ask her for help. If you’ve not yet got her name, just ask her and write it down on a piece of paper and remember it the next time you make a follow-up call. Other best way to get past the gatekeeper, according to an UCLA survey, is to project your voice to sound important. Try this and a gatekeeper will immediately put you through the decision-maker. It’s fun too.

Don’t Get Discouraged by Objections and Rejections
Instead make each objection as a challenge on how to turn it into an opportunity. Or when a prospect hang-up on you, consider it as a sign that you’ve just reached the wrong person, and you’ve to move on connecting to new people in your list.

When it comes to comprehensive business to business cold calling services, Live2Care is your best business outsourcing partner. We are out to provide you a complete solution to business to business appointment setting, business to business lead generation, among other major telemarketing services. If you look for a perfect way to grow you business and bolster your market share, call us today!