Check out this eight-step lead generation process that really works.
Successful lead generation management occurs when marketing and sales work together to create a strategic plan that yields quality leads and sales results. It requires careful research, planning and execution.
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To give you some ideas on how we go about our lead generation program, here are the 8 steps involved in the process:
This is a very important aspect in our lead generation management program. We are only as good as the people working with us. We make sure that they are properly motivated through our recognition and rewards system.
5. Collect all the qualified leads
We collect all the generated leads for follow up and evaluation.
6. Follow through
We distribute the qualified leads to our sales pros for follow up, which are, of course, in consistent with the prospects’ expectations. For instance, if we promised to send the prospect the magazine, we send it. Or when we said to call for that exact date, we make the call.
7. Keep Track of the Results
This will enable us to determine what worked or didn’t work, and why.
Once we have all the data, assessment will follow. This way we can calculate the exact return on investment (ROI). We will compare the results with our goals.
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