[Editor’s note: This is the 2nd of 10 articles of our Customer Acquisition series. First article is here.]
In the previous post, we focus on knowing where you are right now to get to the place where you want to be – your ultimate business vision. Creating that vision in your mind is a great way to anticipating the future, planting the seed in your mind that will hopefully grow and bear fruits the way you have predestined it to.
When you have a clearer business vision, it allows you to get a glimpse of the future and check if you like what you see.
If you do like it, you can just communicate that vision to inspire your team when you meet with them, describing the view at the top before you start the climb.
Follow the easy steps below to get started.
Clarify the Vision of Your Business
We all need something to strive for. If you have a clear, exciting vision in mind, you and your team will be more focused and energized for the journey.
All of your day-to-day activities will be more meaningful as you know that what you are doing will get you closer to actualizing that vision.
Create a vision that’s not only something you want to do for your business, but also something that fits the core values of your company as a whole. One great company that comes to mind as a perfect example is Zappos.
These two elements must go hand in hand. It’s never good having a business vision that creates conflict of interest within your organization. So it’s critical to clarify your goals and make them gel well with the bigger picture for your company.
Having a vision alone, however, isn’t enough to make it a reality. To realize that vision, you’ll need to start making concrete actions today. Every choice you make everyday will ultimately make an impact that will bring you closer to that vision.
Define Present and Desired Results
Right now, there’s a big gap that separates you from the ultimate goal – the two points between present time and desired results. To bridge that gap, you need to define it and be specific about the key areas of the business to focus on.
What exactly is the gap? There are several of them actually, which differ from to business. Below are just some of the examples.
- Product quality
- Target market
- Business staff
- Marketing strategies
- Knowledge and skills
- Number of prospects
- Systems and procedures
Once you’ve defined these gaps, it will be a lot easier for you to pinpoint which areas to focus your attention on, and set appropriate goals to with a plan to attain them.
Know Who You Want to Do Business With
Who are your targeted customers?
You create a product or a business with an ideal customer in mind. Who is he or she? Knowing them will greatly determine how to reach them more effectively and introduce your product or service.
You can tailor-made your client acquisition marketing messages that hit home to their specific situations.
Your ideal customers will be those people who are dealing with a certain problem and seeking for a solution.
They are those individuals who are most likely interested of your product and willing to shell out cash if it really meets their needs, or solves their problem.
Keep in mind that your ideal customers belong to a certain demographic, occupational background, or geographical area(s).
Being very clear about the direction of your business will help motivate and energize both you and others in your company. Start unleashing the full potential of your business today!
Next week, be sure to be here when we tackle on Understanding Your Market and Competition.
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