Building a profitable business depends on your ability to get your sales messages across.
One of the toughest jobs of a marketing professional is to create a message that motivates the audience to buy, or at least induces them to find out more about the product you’re promoting.
When crafting a marketing message, it’s essential to capture the essence of what you are offering to the consumers.It should communicate everything that is special about your product or/and service, highlighting all that matters to your customers, motivating them to choose your brand.
Create a value proposition
This is your commitment statement that encapsulates why a customer should use your service or buy your product. A value proposition is typically a one-page marketing statement that clearly articulates the top benefits people get from your offer.
It can be expressed in a number of ways depending on what works best for your business. Just be sure not to bore your audience with sloppy headlines and content. Start with catchy words and phrases in the introduction, and make everything interesting down to the last word in your marketing content.
Remember KISS (Keep It Simple Stupid)
Short is always better. The shorter the marketing message, the easier it is to remember and the better it will be for you to achieve your goal. Remember the KISS Principle – Keep It Simple Stupid.
From a marketing standpoint, it is wise to simplify the marketing message in a way that is easy to transmit to your target audience.
Most clever marketing messages take advantage of the top human motivations, such as:
- Health and preservation of life
- Points and rewards
- The desire to be cool
- The hunger to be popular, loved and understood
- Competitive standing
Keep the target buyer in mind
We’ve talked a lot about this in a previous installment in the series. You can
review it here. There is just one more thing we would like to add, that is, targeting specific market segments and audience by type and buyer role.
This way the message will resonate effectively with the perspective and interests of each buyer you connect to.
Develop a strong “call to action”
Apply these easy tips to creating a sales-converting marketing message.
The next step or an action that you require them to do should also be simple. The benefit of taking action should be clear and obvious as well. Don’t complicate things.
Prospects will look at the offer about seven seconds, and that’s when they make a decision whether to look more into it or move on and not look back.
Don’t make the message difficult to comprehend. Otherwise you will most likely lose your audience.
Finally, a well-developed marketing message means better results. There’s no such a thing as silver bullet in business. But if ever there’s one, it will be your marketing message.
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