Pay attention to these “little” things that can make a tremendous impact on your sales growth.
To achieve growth targets, many businesses invest time and money creating new products, finding new ways to expand their market share, and constantly pursuing new customers.
They’re too busy doing all those things that sometimes they need to be reminded not to ignore the simple things in their business that can have a significant effect on the growth of their business.
Having that said, get these seven seemingly simple things that can make a big difference.
1. Offer the best customer service
Respect their time and respond to their question as promptly as possible. Make things easier for your customers. Shorten the sales process and use customer-friendly language. The easier and fun it is for your customers to do business with you, the more likely you will be doing more businesses with them.
2. Keep customers happy
When the customers are happy with the product or service you provide, they will become loyal to your brand. You will be at the top of their suppliers list. The best thing also is that happy customers won’t have any problem recommending your business to their families and friends. The happier they are, the more likely they’ll buy more from you.
3. Treat customers with compassion
Be compassionate to your customers and treat them as you want to be treated. Some of the best known companies in the world that really practice this amazing attribute in business are the Zappos and L.L. Bean.
4. Show appreciation
Say “thank you” a lot. Tell your customers and even your employees or co-workers how much you appreciate them. Thank customers for choosing your business, or for their loyalty and support. People appreciate it and love you more for it if you are hearty in your approbation and lavish in your praise.
5. Be proactive
Dissatisfied and unhappy customers have two options. They can either tell you why they are unhappy with your company, or they just walk away. It would be best for you if they choose to talk, as it gives you the opportunity to correct the problem.
When they do hurl at you their complaints, listen and take note of them. A complaint can be a gift if you are a proactive business person. It helps you resolve certain issues you may haven’t seen before, and gives you the opportunity to improve your product or service offers.
6. Listen more to your customers
Too often we love to talk more than to listen. And there lies the rub. We need to actively listen more to understand our customers better and thus become a better businessman. This way we will be able to know how to improve your business and sell more to your customers.
Active listening means hearing the words, the body language and non-verbal cues, as well as understanding the context. Listen and gain more understanding of your customer’s perspective.
7. Motivate your sales team
Meet with your team regularly. Communicate to them the vision and long-term goals of your business.
Show appreciation for their hard work and achievement.
Motivate your sales team by providing them with continuing education and new learning opportunities to augment their skills and value.
Ideally you want your business to provide the best of everything for your customers. You just don’t want to sell quality products and services, but go beyond what the competitors are doing.
Start incorporating those little things above into your company culture and you will be amazed of how much they affect the growth ratios of your business.
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