It’s quite normal in telemarketing appointment setting to hear objections. But how you deal with them can either doom your marketing efforts or bring you great success.
The good thing is that there are certain things you can do to reduce those objections, if not turn them into more opportunities. If you master them, according to a marketing expert, you will be able to enjoy a 60% to 80% appointment setting ratio!
So how do you reduce objections in your business to business appointment setting? Here are 3 quick tips that can help you handle or turn every objection into a positive result:.
- Learn to differentiate a real objection from a false one. Certain objections may have been a result from certain misunderstanding on the part of the client. Once the misunderstanding is cleared up, the prospect may become one of your loyal clients due in part on how you handle his issue professionally.
- Do your homework properly. There’s no best technique to reduce objections in telemarketing appointment setting other than sufficient preparation. Prior to making a cold call, you should already have acquired a considerable amount of information about your prospects. Using whatever valuable info you have can prepare you mentally and help you make necessary and intelligent adjustments.
- Master productive communication skills. There are two essential elements in good communication skills: a well-delivered message and the ability to listen beyond the spoken words. Make your pitch short and compelling and listen to your prospects with empathy. These are your secret sauce when handling any sign of opposition from your client.
Live2Care has mastered almost everything that involves how to get highest ratio in appointment setting campaigns. We are out to provide you with topnotch appointment setting services. If you look for an ideal partner to grow your business, look no further. Live2Care can help you bring your vision into a reality. Call us and we can make that happen!