Check out these new customer acquisition strategies to fill your sales pipeline.
Businesses spend a lot of money on marketing activities to increase sales. When designing any kind of strategy to achieve that goal, you must do the necessary legwork evaluating your current lead generation efforts, being clear about the direction of your business, heaping on research to understand your market and the competition, all those crucial steps when developing a customer acquisition plan.
Below are five proven methods to consider.
1. Grow your existing customer base
Reach out to your existing customers and ask for referrals. It’s always easier to sell them new products than looking for new leads. Put in place a good a referral system, record each source of referrals, and offer appropriate incentives or reward points.
2. Apply the Purple Cow Principle
Transform your business to be remarkable. At the heart of the purple cow principle, coined by the marketing guru Seth Godin, is to be remarkable. Producing a remarkable product and market it in a remarkable way is the “tried-and-true path to success.”
3. Utilize viral campaigns
Applying the purple cow concept, you will be able to set up marketing campaigns that can go viral. Some of the proven ways to a successful viral marketing campaign include:
- Email marketing
- Free Ebooks
Actually, viral marketing brings two results: the good and the bad. If you try to dupe potential customers into buying your product and can’t deliver on the promise, you’re going to achieve the bad kind of viral marketing.
Make sure to plan the viral campaign carefully to accomplish the desired outcome. Study your target market and the competition. Check out what effective viral campaigns that you competitors are using. Combine promotional offers, big discounts or membership program to your viral campaign to attract new customers.
4. Cold calling
Another tried-and-true method to bringing in new clients is telemarketing. However, thanks to the “Do Not Call” registry, cold calling prospects can be a little bit tougher these days. You could just team up with a professional telemarketing vendor to do the job for you.
5. Become a social media expert
Set up social media accounts for your business on Twitter, Facebook, LinkedIn, and YouTube to connect with your targeted audience. Update them regularly with great content, useful tips and news about your business.
Use social media to expand your brand awareness, as well as for your customer acquisition and retention program. Grow your followers by offering them something useful. Most importantly build a relationship with them.
For all your new customer acquisition marketing requirements and lead generation needs, contact Live2Sell.